Elria Minnaar studied at Joelines Fashion Academy and thereafter launched her first clothing company in 1998 called Chamber of Couture ( COC) . Then in 2013, she started Kekoon.

Today Kekoon represents over 16 years of experience in luxury fashion market. Each collection is artistically designed and is a celebration of the women's beauty, intellect and charm.

We pride ourselves in the quality of our fabrics, and the finishing touches of our designs. Our garments are edgy, chick, and comfortable. We believe in wearing our own clothing range so that we can understand how it fits and feel on the female body.

Kekoon's designs are the personification of a woman's strength and sassiness, to uplift and encourage all women in their different fields of life.Clothing has an emotional effect, which is why we want every woman who wears our garments to exude confidence,feel beautiful, and sexy.